Cold-pressed fresh juice company RAW Pressery will launch its largest plant in Mumbai in mid-May, according to founder Managing Director Anuj Rakyan.

The Mumbai-based company, which produces a range of high nutrition juices, also plans to reach out to 1,500 points of sale by the end of this fiscal, from 450 at present.

Armed with a recent ₹30-crore Series B funding from Sequoia India, Saama Capital and DSG Partners, the company expects to strengthen its management team and step up brand building and digital marketing exercises, along with expanding its capacity increasing the range of flavours, Anuj told BusinessLine .

Quality-centred

“We position ourselves as a fruit and vegetables company and not a beverages firm. We work closely with the growers to ensure quality; have contracts for buy-back and also extend financial help. In addition, we have the necessary certifications in place,” he said.

The clean label company, with a production plant in Thane, near Mumbai, has entered Hyderabad with trade retail outlets. It plans to enter the direct home delivery and corporate segments by mid-June in the city. It will add eight juices and smoothies to its range and expand to 12 cities by end of the year, from seven at present. Anuj said the company’s prime target groups are 18-49-year-olds, urban, health conscious people on the move. It is eyeing a 300 per cent growth in turnover this fiscal, from ₹7.5 crore last year.

What’s fuelling the confidence is a perceptible preference shift from carbonated drinks, growth in health consciousness and the product’s stated advantages of being nutritious with no added sugars, chemicals, preservatives, etc. It is also an early entrant in the sector.

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