Ammi’s Biriyani, the flagship brand of Bangalore-based TMA Hospitality Services Pvt Ltd, will make its Chennai debut on Thursday with the opening of three outlets in the city.

TMA’s Chairman and Managing Director N. Sharief says its unique selling proposition is food packaging – separate pouches for spoons and trays to discard bones.

“We try and emulate the packaging and delivery methods of the pizza players, who are running a merry business. But, in the traditional food space, there aren’t many deliverers.”

About 55 per cent of the revenue for the company comes from food delivery. Set up in Koramangala in November 2008, it runs around 36 outlets in Bangalore, most of them about 500-600 sq. ft. It will enter Delhi by the beginning of the next financial year.

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