Companies

Audi catches women's fancy in India

V. Rishi Kumar Hyderabad | Updated on February 20, 2011

Mr Micheal Perschke , Head of Audi India, and actor Minisha Lamba, at the launch of the Audi A8 L in Hyderabad on Saturday. -- P.V. Sivakumar   -  P_V_SIVAKUMAR

Actress Minisha Lamba publicly admitted that she is one among those women in the country who would love to own an Audi TT Coupe.

It is not just Ms Lamba, but scores of other women who are keen to own a sports car. If you thought this sounds surprising as sports cars are often men's domain, many women have already bought themselves one from the Audi stable, most of them the Audi TT.

A good chunk of Bollywood stars, too, own Audi cars. Katrina Kaif and Ranbir Kapoor are among Audi owners, the latter acquired R8, it is learnt.

Women buyers

“What is surprising is that a good number of sports cars — R8 and Audi TT (the latter with over 60-70 bookings) – are being purchased by women in India. That shows women too love to drive luxury cars, particularly sporty ones,” said Mr Michael Perschke, Head, Audi India.

This German luxury automaker sees a robust 50 per cent growth in its sales volumes during 2011, up from about 3,000 it logged last year across various models in India. This growth will be backed by the launch of few more models this year.

“The Indian automotive business is showing some signs of correction due to various factors, including higher interest rates. But this does not deter us, as we feel that we will be able to replicate last year's record growth this year too as we launch some more models in to the country,” Mr Perschke told Business Line.

During his visit to Hyderabad to announce the launch of luxury sedan A8, priced at Rs 90.5 lakh ex-showroom, he said that the company expects to sell over 150 R8 cars during the year, which are priced at over Rs 1.3 crore.

Expectations

“Globally, the company has grown in spite of economic challenges and expects sales of over 1.2 million this year. We see India as one of the most promising markets for Audi. During the year, we plan to add to our portfolio and expect to launch R8 V10, A8, A7 and A6, the last one in the fourth quarter this year.

“This will keep the excitement going for Audi lovers,” he said.

Mr Rajiv Sanghvi, Managing Director of Audi (Hyderabad), said that in its three years in Hyderabad, Audi has over 450 satisfied customers. Already, the A8 has five bookings in Hyderabad.

He said that the company is working on a campaign, using tools such as 3D brochures and 3D film, to let customers experience the car either online, at a cinema hall or in a handheld device.

Published on February 19, 2011

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