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Bridgestone India Private Ltd has announced that it will co-sponsor the Mumbai Indians IPL team up to 2014.
A manifestation of this deal would be the Bridgestone slogan on the non-leading arm of the team's jersey during the fourth season of the Indian Premier League, commencing April 8.
The deal marks the foray of brand Bridgestone into cricket in India. Globally, Bridgestone is known for its association with motorsports such as F1.
Mr H. Tanigawa, MD, Bridgestone India, said, “With the IPL buzz, we are confident that this tie-up will offer a huge platform for brand Bridgestone through on-ground cricket action and magnify the impact by reaching out to a larger audience.”
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