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Wipro Lighting and Furniture Business does not see cheap imports as a threat to the LED market in India. “The consumer in India is sufficiently aware that unbranded lighting systems do not adhere to certain quality standards,” said Mr Parag Kulkarni, Vice-President and Business Head, Commercial Lighting and Furniture Business. In fact, realising the long-lasting value of LEDs, consumers are now graduating from CFLs to LEDs, he said.
The LED market in the country grew 36 per cent last year, while the lighting business itself grew 18 per cent. The lighting business in the country is estimated at about Rs 8,000 crore. The opportunity for LEDs is in both indoor and outdoor applications, says Mr Kulkarni.
According to industry estimates, LED bulbs have about 8 per cent of the lighting market share in India and are expected to command about 75 per cent of the market by 2020.
Wipro is upbeat about institutional and government segments for its LED and furniture business. “Though we have teams and solutions across all segments, we see strong growth in the B2B business.”
About 27 per cent of its business (for lighting and furniture) in the nine months ending December 2010 business came from institutional sales. The lighting business grew 26 per cent year on year during Q3 of FY10-11.
Wipro Lighting has the Orio range for street lighting and has launched Cres in the indoor lighting category. The company has supplied lighting to 70 out of 120 green buildings in India, Mr Kulkarni said.
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