Hospitality management services provider Concept Hospitality is set to lay thrust on The Fern brand, presenting it as an eco-friendly hotel chain.
Concept is set to add five more properties to its existing portfolio of 24 during the current financial year.
The company, which manages a chain of 24 properties with over 1,200 rooms, is expected to add 600 rooms during the year. Of the 24 projects under management of the chain, 13 projects are managed under the Fern Hotels & Resorts brand and the rest are branded independently.
The Fern with Ecotel tag stands for environmentally sensitive hotels across the country. It is the company's flagship brand.
“We are at an advanced stage of completing five more properties. These include projects in Chennai, Tezpur, Tirupur, Rajkot and Chandigargh,” Mr. Param Kannampilly, the Chairman and Managing Director of Concept Hospitality, said.
The Hospitality chain, which had added Mansarovar The Fern in Hyderabad last year, is scouting for more projects in Andhra Pradesh, which includes one at the port city and business hub of Visakhapatnam.
Mr Param Kannampilly told Business Line that the hospitality business is looking up lately and the occupancy levels have begun to get better with business and tourist travel increasing.
The chain, which clocked revenues of Rs 200 crore last year for its properties, expects to close this year with about Rs 250-275 crore, he explained.
Hyderabad has emerged as one of the fastest growing centres with several major hospitality chains setting up their bases.
vrishi@thehindu.co.in
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