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Direct selling business in India is expected to touch Rs 10,843 crore by 2014-15 on the back of increased consumer spending, according to a report.
According to the report by Indian Direct Selling Association (IDSA) and PHD Chamber in 2010-11, the sales of numerous direct selling companies in India like Amway, Tupperware and Oriflame was estimated at Rs 5,229 crore. Though the growth of the industry varies across its different segments like organised and unorganised sections, overall the industry is slated to grow at an average of more than 20 per cent in the next four years.
“Furthermore, if the same momentum can be maintained in the longer term, then the market size is expected to reach around Rs 21,690 crore by 2019-20,” the report said.
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