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Dish TV, a direct-to-home company and part of media conglomerate Zee group, has appointed Sandeep Bajpai as its new Vice-President, Marketing. He was earlier with Tata DoCoMo.
The company said the appointment is a testimony to the vision and commitment of Dish TV to bring in the best talent from the industry at the helm to build a strong organisation and steer Dish TV through the next phase of growth.
Bajpai would focus on consolidating Dish TV’s presence in the market, while strengthening the organisational capabilities within Dish TV.
Bajpai had earlier worked as Head of Marketing with Spice Hotspot, a mobility retail chain with a pan-India footprint. He has been instrumental in creating brand transformation to transfer the existing equity and consumer franchise from Hotspot to the master Brand Spice, thereby generating enterprise value.
Prior to Spice, Sandeep has worked at Bharti Airtel. He has addressed areas like marketing communications for Idea Cellular, as well as developed a comprehensive marketing plan for Idea to build the business post launch.
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