Mr Harish Lakshman (left), Managing Director, Rane TRW Steering Systems Ltd, addresses a press conference in Chennai on Wednesday as Mr P. B. Rajan, Vice-President (Marketing), looks on. Rane TRW on Wednesday launchedPower Cruze, power steering fluid for commercial vehicles. Market for the fluid is worth Rs 150-Rs 200 crore. The product would be sold through 142 authorised service centres. The company targets to garner Rs 6-8 crore revenue from the sale of this new product during the first year. — Bijoy Ghosh
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