The Indian consumer market for high-end food products is set to double to 200 million people in the coming five years, given the ambitiously driven entrepreneurship of Indian businessmen in developing new food-based opportunities.

“We expect the middle-class Indian consumer market to double over the five years from the current 100 million out of the 1.2 billion population and as such, we are positioning ourselves to serve them well before that,” said Declan MacFadden, the President of Symrise Asia Pacific Ltd, a German group manufacturing and marketing food flavors and fragrances in the region.

MacFadden has been impressed by the double-digit growth in the Indian consumer sector and has chartered a business plan out of its Singapore office for South Asian markets, which spans from India to South-East Asia.

“We strongly believe in India and the Indian economic growth and we are convinced that our customers from the private sector will lead the growth in the Indian food sector,” said MacFadden in an interview with PTI.

He underlined Symrise’s Indian business strategy with its 17-year-old Chennai office, where 100 experts continuously monitor market trends, especially on the preferences of Indian consumers.

“Based on these consumer insights, they create new prototypes to fulfill these consumer needs and work in close collaboration with their customers to help bring these products to the market,” he said.

Symrise produces all flavors for the Indian market from its Chennai factory.

“Many food manufacturers are looking at reducing sugar, salt, fat, etc, in their products and Symrise works with these companies to make these healthy alternatives taste as good, or even better, than the original product.

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