Ipsos to buy Synovate

Our Bureau Mumbai | Updated on July 28, 2011 Published on July 28, 2011

Paris-headquartered global research company Ipsos will acquire LSE-listed Aegis Group Plc's research business Synovate for a sum of €595 million (Rs 3,768 crore). The transaction is subject to approval by Aegis' ordinary shareholders, as required by the listing rules in the UK.

Ipsos entered the Indian market by buying 75 per cent stake in Indica Research in end-2007.

It later bought out the research firm. At present, Ipsos has 70 researchers in India, besides 250 employees in other functions.

It has two operational offices in Delhi and Mumbai, besides research staff in Bangalore. It plans to start an office there soon.

Synovate, too, entered India with an acquisition in 2003. It has 300 full time employees around 60 freelancers. It has four research offices (Delhi, Mumbai, Bangalore and Chennai) and 14 field offices in India.

Published on July 28, 2011
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