ItzCash goes aggressive; plans to add one lakh outlets by FY 2012

PTI Mumbai | Updated on March 20, 2011 Published on March 20, 2011

Essel Group’s pre-paid payment solutions provider ItzCash plans a massive beef-up of its retail presence pan-India by opening 1-lakh more exclusive outlets under the brand name ‘ItzCash World’ and 30,000 franchisees over the next one year.

“We plan to open another 1-lakh exclusive outlets under the brand name ‘ItzCash World’, besides adding another 30,000 franchisees by end-FY 12,” ItzCash’s Managing Director Mr Naveen Surya told PTI here.

“The retail sector is lucrative and rapidly-growing and we are ideally-positioned to tap its potential. People want to buy their daily essential needs and ItzCash Card will prove of great help to them,” he said.

At present, the company has 2.7-lakh exclusive outlets and about 50,000 franchisees and has tied-up with over 10,000 service-providers pan-India.

Itz Cash has already tied—up with Anil Ambani’s Reliance Energy through which customers can pay their bills through the card online at ItzCash outlets. Similarly, it has also tied- up with the Municipal Corporation of Greater Mumbai (MCGM) for octroi collection.

“Nowadays people are very busy — they have no time to even visit offices to pay their bills. ItzCash is targeted at this segment and is the ideal solution for them,” he said.

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Published on March 20, 2011
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