Jet's flying billboards

Our Bureau Mumbai | Updated on November 15, 2017 Published on January 10, 2012

Jet Airways aircraft with the Lumia 800 branding in Mumbai on Tuesday. — Paul Noronha

Tough times call for marketing innovations. Trust the cash-strapped aviation industry to come up with smart ways of earning revenue — such as turning planes into flying billboards.

Jet Airways is flashing an advertisement of Nokia's Lumia 800 smartphone on its Boeing 737, as part of the marketing tie-up with Nokia to boost its ancillary revenue.

The campaign launched on January 1 will see Jet sport the tile interface of the new Nokia smartphone on its windows as well as inside the aircraft. The Nokia Lumia Jet Airways aircraft will fly across destinations in India till January 31.

“The aircraft's branding will also feature the names of Nokia employees responsible for this marketing initiative. As part of the campaign, lucky winners will get an opportunity to make it to the ‘Sky Party' on the aircraft on January 20,” said Mr Manish Dureja, Vice-President, Marketing, Jet Airways.

Earlier, low-fare carrier, Air Deccan, had introduced the concept of earning non-operational revenue by lending the aircraft body for advertisements.

Airlines earn ancillary revenues through various charges, including for excess baggage, food, cargo, the option of choosing seats, and ad spaces on the baggage tags and boarding passes.

Published on January 10, 2012
This article is closed for comments.
Please Email the Editor