Companies

Kellogg's to focus on taste, health benefits

PTI Mumbai | Updated on February 18, 2011




Leading producers of ready-to-eat cereals, Kellogg's, which has re-launched its kids brand Chocos with essential nutrients, will concentrate more on taste in India besides health benefits as part of its global marketing strategy, a top company official said.

The company in the next 10 days will be launching a 360-degree marketing campaign including television, print, radio and on-ground activation such as setting up kiosks at malls and strategic locations, to re-position itself as a tasty breakfast option for children.

“India is a different market altogether, where taste comes above health benefits. We are now focusing on this aspect and are relaunching Chocos as a tastier and healthy cereal breakfast. We will also look at our other products moving ahead to improve the overall taste,” Kellogg India's, Director (Marketing), Mr Vikram Behl, told PTI here today.

Published on February 18, 2011

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