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MTR Foods, the processed food major, on Tuesday launched the Rasoi Magic brand of meal mixes in powder format. The brand is already a market leader in Western India in the segment.
In April 2011, MTR Foods had acquired the Pune-based Rasoi Magic Foods (India) in line with its plan to expand into the meals segment. Mr Sanjay Sharma, Chief Executive Officer, MTR Foods, said, “Our ambition is to build on the Rasoi Magic brand image in Western India and extend it nationally.” The Rasoi Magic range consists of 21 regular dishes and nine ‘no onion no garlic’ products. A pack serves four and is priced between Rs 36 and Rs 42. heena.k@thehindu.co.in
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