Managing inflation is the biggest challenge, says Britannia MD

| Updated on: Jul 02, 2011
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Managing input costs and inflation is the biggest challenge for any company in the light of prevailing economic conditions, according to Ms Vinita Bali, Managing Director, Britannia Industries Ltd.

Food inflation is in the range of 11-12 per cent and that is a challenge, she said while talking to newspersons on the sidelines of a FICCI event here on Saturday. “We have to address the issue by undertaking cost effectiveness programme and revenue management,” she said.

Price hike

Asked if Britannia was mulling a price hike, she said, “We do that all the time. Price is a dynamic variable and we are continuously monitoring it.”

Britannia would invest more than Rs 200 crore for expansions across the country during the current fiscal. It was in the process of setting up two factories in Bihar and Orissa. About the industrial growth prospects of West Bengal, she said, “The mood looks positive. It is for the government to decide what they want to do. The industry is ready.”

Published on July 02, 2011

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