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With the Kolkata Knight Riders winning the IPL's fifth season, principal sponsor Nokia India is likely to get bolder with its advertisement campaigns featuring the team members. “At this point of time I can tell you that our future advertisements with the franchise are going to be bigger and bolder,” Mr Viral Oza, Director Marketing, Nokia India, said. Earlier campaigns of Nokia like the one called “ Milan of the Villains ” spoke about rivals and players from different nationalities coming together. In the second and third season it ran the Sabki Jeet Pakki and the Main Bhi Coach campaigns in a bid to lift the spirit of the KKR fans. Its fourth KKR Tension Mat Le Yaar campaign came after KKR's poor performance in the first three hours.
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