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Advertising major Ogilvy India’s Mumbai office has won creative duties for the retail giant Home Centre in West Asia and North Africa. A result of a multi-agency pitch, it saw the participation of several creative agencies from India.
Earlier, the creative duties were handled by a local agency in the UAE.
Navin Talreja, President, O&M Mumbai and Kolkata, said the win is a significant addition to the firm's roster of international business and work done for global markets from Ogilvy Mumbai.
Sumanto Chattopadhyay, Executive Creative Director, South Asia adds, it is both challenging and exciting to play outside one's home ground. O&M will be working towards building a strong brand with a global voice that cuts across all markets in the Middle East and North Africa region. This will require O&M to develop a 360-degree brand campaign.
Since 1995, Home Centre has been in the business of transforming ‘houses’ into ‘homes’. What started with a single store in Sharjah, UAE, has turned out to be a home shopping destination in the region.
A leading home retailer in the MENA region and India, Home Centre offers an extensive range of furniture, furnishings, home accessories, a bed and bath range and kitchenware. With a network of over 80 stores, it occupies more than 3 million square feet of retail space.
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