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Consumer durables firm Panasonic has entered into an alliance with Kramer Electronics to enhance its product portfolio and distribution channels.
“This symbiotic alliance, aimed at increasing product visibility and availability pan India, helped to harness the excellent distribution network of Kramer Electronics and the strong local sales force of Panasonic,” the company said in a statement.
Under the alliance, both the companies will be developing solutions in audio, video and signal management.
“With our association with a brand like Kramer, we aim to service our customers even better through common system integrators channel. This strategy was formulated to marry the distribution strength of Kramer with excellent sales force of Panasonic,” the Panasonic (India) CEO, Mr Daizo Ito, said.
As part of the agreement, both the companies will collaborate and execute various marketing activities like roadshows and industry events. Besides, the company said it will also conduct combined workshops and training sessions to strengthen the bond and quality of activities.
“We are glad to partner with Panasonic. This will further enhance our B2B solutions to the Indian market by offering best-in-class products through a strong distribution network,’’ the Kramer Electronics Vice-President (Strategic Alliances), Mr Ram Nahum, said.
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