Paytm, a destination for shopping, online recharges and bill payments, has tied up with Pepsi for a marketing campaign “Is T20 season harr koi jeetega". A new TV ad featuring Bollywood star Ranbir Kapoor will also be launched at the starting of the league to promote the consumer promotion campaign. The TVC will be actively promoted during IPL season across multiple TV channels as well as in various cinema chains.

Paytm has also announced a mega shopping festival coinciding with IPL season during which it will be giving away shopping vouchers worth up to Rs 2 lakh to lucky shoppers along with guaranteed cash backs.

Further, identifying with the adulation of cricket fans for their loved teams, Paytm will also be introducing several IPL merchandise on its mobile marketplace that includes IPL teams branded t-shirts, caps etc.

Vijay Shekhar Sharma, CEO, Paytm said, “IPL has always been a cornucopia of brands attracting wide attention from cricket frenzied fans. This is the most apt time to connect with customers and strengthen brand recognition. In India, cricket enjoys a cult status and we are confident that these initiatives during IPL will help us in engaging with more and more consumers directly.”

Lucky Paytm customers will also get a chance to chat with cricketers Gautam Gambir and Dinesh Karthik. The winner will be chosen through a lucky draw.

For Paytm-Pepsi offer, consumers will be offered free recharge of Rs 15 on their prepaid mobile recharge and postpaid mobile bills. The offer coupons will be available with all 1 litre and above Pepsi, Mirinda, Mountain Dew, 7up and Slice bottles as well as Kurkure (Rs 30 plus packs, all flavours) and Lays packs (Rs 35 packs, all flavours).

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