Porsche expects to sell 500 cars in India this year

Our Bureau Chennai | Updated on March 03, 2011

(From left) Mr Ashish Chordia, Director, Porsche India; Mr Rajiv Jeyabalan, Managing Director, Porsche Centre, Chennai; and Mr Mohammed Rahman, Sales Director, Porsche India; with the Porsche Cayenne at the opening of the Porsche Centre in Chennai on Thursday. — Bijoy Ghosh

With orders in hand for 217 cars and the market looking good, the German super luxury carmaker, Porsche, expects to sell 500 cars in India in 2011.

Last year, the company sold 130 cars.

The least-priced Porsche, Cayenne, sells for Rs 59 lakh. The company offers a range of cars with a hundred variants, with the price going all the way up to Rs 2.5 crore.

Even 500 is just a number — the Indian market for Porsche cars is more defined by the company's capacity to get the vehicles for the India market. The constraint is production capacity.

Mr Mohammed Rahman, Porsche West Asia and Africa After-Sales Director, told reporters here that the “unprecedented and unexpected success of the Porsche Cayenne” had caused the constraint.

The plants in Germany — at Stuttgart and at Leipzig — can produce 40,000 cars, while there are orders for 74,000. And the number is growing.

Today, the lead time in India for some of the variants is as high as 500 days, Mr Rahman, said.

Mr Rahman was in Chennai in connection with the opening of a Porsche Centre.

The inaugurated centre was the carmaker's fourth showroom in the country.

The After-Sales Director said that Porsche will introduce the Panamera Hybrid in India in the next few months.

Published on March 03, 2011

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