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Global advertising and communication firm Publicis today said it has decided to split its group firm in India, Solutions Digitas, into two separate companies — Digitas India and Solutions India.
“The market in India is approaching a technology tipping point and digital services will increasingly become an in-demand expertise,” Digitas International President, Mr Stephan Beringer, said in a statement.
While Digitas India will focus on core areas — strategy and planning, content and creative, technology, media analytics and customer relationship management — Solutions India will focus on digital and technology enabled marketing services.
Digitas is a global integrated brand agency, which builds active brands for companies globally. Ms Kanika Mathur has been named the President of Digitas India .
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