Durables and appliances brand Samsung India has forayed into the education business with the company introducing its interactive e-boards for classrooms. The company is targeting 20,000 educational institutions pan-India to deploy its ‘smart solution.'

Samsung said it expects a revenue of $100 million to come from the IT and mobility business during 2011 (January-December period). At present, the vertical earns a revenue of $38 million.

“As schools transitions towards a purposeful e-learning environment, Samsung e-board offers new technologies to increase participations and classroom interactivity. With our complete portfolio of display solutions including digital signage solution, e-board and video wall solution, we are well poised to service the institutional sector in display whether it is in retail, corporate or educational sector. The interactive e-board will make classroom experience more interactive,” Mr Ranjit Yadav, Country Head – Mobile and IT Samsung India, told reporters here.

According to estimates, the kindergarten to grade 12 (K-12) market in India accounts for a substantial share of the total education market. This segment is estimated to be worth Rs 20 billion and is expected to be grow at 14 per cent per annum.

E-learning market in India, though a niche category, comprises digital content in private schools, ICT programme of Government for Government schools and online education market. Several companies in the past have ventured into the business. Educomp, Dell and Smart Technologies are among those who provide content and also deploy smart solutions.

Mr Yadav said the company expects at least 25 per cent of its revenues to come from the education sector. The education initiatives have been placed under four major categories including Smart Classroom, Smart Teacher, Smart Student and Smart School, among others.

He said the company will be working with 15 channel partners to deploy its product and will be present in 22 cities by September.

Related Topics
comment COMMENT NOW