Samsung's new ACs to mow down viruses

Our Bureau Hyderabad | Updated on January 27, 2011 Published on January 24, 2011

Mr.Ravinder Zutshi , Deputy Managing Director , Samsung India with actor Jacqueline Fernandez launching the new range of ACs in Hyderabad on Thursday . --PHOTO: P.V. SIVAKUMAR   -  P_V_SIVAKUMAR

Samsung Electronics, on Thursday, announced the launch of its new range of air-conditioners (ACs) for 2011 packed with features such as ‘VirusDoctor', which eliminates airborne viruses and bacteria.

The diversified electronics major, which closed 2010 with total revenues of $3.5 billion in India registering a growth of 58 per cent over 2009, expects to close this year with a growth of over 40 per cent capturing a bigger pie of the market.

Unveiling its latest range here today, Mr Ravinder Zutshi, Deputy Managing Director of Samsung Electronics, said that all projections show that the year ahead will witness robust growth based on increasing consumer spend. “This offers us opportunity to expand business across categories – ACs, refrigerators and mobile phones,” he said.

While the Invincia series comes with Smart Inverter energy savings feature, the Purista series with VirusDoctor eliminates bacteria, fungi and even viruses such as H1N1 in the air. This air purification device improves the indoor air quality. The S-Plasma ion technology developed by the company eliminates harmful micro organisms and guarantees contamination free indoor air.

“This technology generates activated hydrogen and oxygen ions which transform toxins from the air into harmless water vapour,” he said.

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Published on January 24, 2011
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