Subway plans more retail outlets; to invest Rs 40 cr

| | Updated on: Apr 24, 2011
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Quick food service restaurant chain Subway today said it will set up 45 outlets across the country by 2011—12 entailing investment of Rs 40 crore.

The company has now 205 outlets in India and plans to take its count to 250 by the end of this fiscal.

“Subway plans to take its store count to 250 by the end of this fiscal and will entail an investment of Rs 40 crore by 2012,” it said in a statement.

The company, which entered India 10 years back with its first outlet in Delhi, would focus not only in metro cities but also places such as Chandigarh, Hyderabad, Pune and Ahmedabad.

The expansion process will be aided by the recent appointment of Delhi based McCann Erickson India as its new agency of record.

Besides, the chain’s goal is to have 530 units by the end of 2015.

“We plan to have 530 outlets by the end of 2015. We are concentrating on the cities where we feel we can open multiple restaurants, so that they receive proper logistics and operational support,” Subway Systems India Development Agent, Mr Manpreet Gulri said.

However, the company said the investment would be huge but declined to give its financial details.

The US based Subway has more than 34,000 outlets in 97 countries and is the largest quick-service restaurant chain, in terms of number of locations in the world.

Published on April 24, 2011

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