Times Internet and Nimbus Communication today said they were looking for global partners across media platforms to sublicense IPL rights that they have bagged this week from the BCCI.

The BCCI on Sunday announced that the media rights tender for IPL’s global Internet, mobile and radio rights, along with television rights in certain television territories have been awarded to a consortium led by Times Internet Ltd for Rs 261.6 crore for four years till 2014.

A part of the consortium, Nimbus said it has the global broadcast rights, excluding territories of the Indian sub-continent, Australia, South Africa, West Asia, the Caribbean, Hong Kong and Singapore. It is now scouting for tie up with global partners in over 60 countries.

“We are in talks with companies for partnership in over 60 countries for which Nimbus has bagged the TV broadcast rights for IPL,” Nimbus Communications Chief Operating Officer, Mr Yannick Colaco, told PTI.

The TV rights for the Indian sub-continent along with certain other territories that continue to be held by SET MAX were however, not part of the tender offer. The IPL 2011 season starts on April 8 when Chennai Super Kings host the Kolkata Knight Riders in Chennai.

Mr Colaco said Nimbus is mainly looking at advertising and subscription as primary revenue streams from the international markets.

Similarly, Times Internet that has radio, Internet and mobile rights for the IPL is also looking to sublicense rights with BCCI’s approval in countries outside India.

Neither Nimbus nor Times Internet divulged the revenue expectation from the new rights merely saying the event offers an opportunity to make good money.

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