Vodafone aims at doubling revenues from enterprises biz

Vodafone India hopes to gain significant ground in the commercial segment with a range of telecom solutions targeting enterprises spanning small and medium enterprises, units with a global presence and the public sector.

Vodafone India is likely to reach the number three position in the enterprise business to provide mobility and connectivity solutions by the end of the current financial year, according to Naveen Chopra, Director, Vodafone Business Service.

In 2009, Vodafone India was at the seventh position in the enterprise business but jumped to fourth in 2012. “In the current form, we are aspiring to be the third largest by 2015,” he told newspersons here.

For Vodafone India, the enterprise business contributed nearly 12 per cent of total revenue of ₹37,606 crore last financial year, he said while unveiling the company’s Super Network Operations Centre and Super Network Experience Centre here.

According to Chopra, Vodafone India operates in four key segments — very large global enterprise, large companies, government and SMEs.

The company would like to double revenue from enterprise business in the next four years, he said without giving any numbers. Though the base for enterprise business is small, the company is outpacing its competitors, he said. Vodafone India has over 65,000 customers, including large and SMEs.

On SMEs, Chopra said there are nearly 10 millions of them in the country. The company's first major target is to reach out to one million of SMEs (units with revenues of around ₹ 10 crore) compared with two lakhnow, he said.

On the government sector, he said a separate team has been formed to reach out to various ministries. This sector requires people with different skill set.

The SNOC will help Vodafone India improve customer experience and service quality in real time. The telecom major calls SNOC as The Vodafone Heart as it has brought 22 markets in India under one roof to set up a converged network operating centre, said

Vishant Vora, Director, Technology, Vodafone India. “It is a single source of truth for the health of our network,” he said.

Giving an example, Vohra said if there is a disruption in the telecom service in a remote place in Tamil Nadu, the Pune centre will get an alert immediately and the information will be passed on to an engineer to correct the error. The centre can pinpoint the problem -- it could be a fire or a loose connection. If there is no response within 30 minutes from the engineer, the complaint is passed on to a superior for further action.

Vodafone India started the facility in 2012. The average number of alarms (complaints) processes are around 2.7 millions a day, he said.

The number of recharge complaints has reduced by over 50 per cent to 12,590 in May 2014 as against 28,365 in December 2013, he said.

On the Super Network Experience Centre, Chopra said it helps Vodafone reach out to enterprise customers and gain a deeper understanding of the needs of each enterprise customer, and share with them how Vodafone Business Service can partner with them and add value by understanding their business challenge. The centre can offer innovative solution to help the customers and address them from a revenue, cost and efficiency basis, he said.

(The writer is in Pune at the invitation of Vodafone)

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