Companies

Volvo launches the sporty S60 sedan

Our Bureau Mumbai | Updated on March 10, 2011 Published on March 10, 2011

Mr Goran Larsson (left), President, Volvo Cars Malaysia, with Mr Paul de Voijs, Managing Director, Volvo Auto India, at the launch of the Volvo S60 sedan in Mumbai on Thursday. - Photo: Paul Noronha   -  PAUL NORONHA



Swedish carmaker Volvo launched on Thursday its sportiest model yet, the S60 midsize luxury sedan. Priced between Rs 27-34 lakh, the car will be available in diesel and petrol variants.

Powered by an all-wheel drive 304 HP petrol engine and a 205 HP diesel, the S60 will compete with German luxury cars like the BMW 3 series, Mercedes-Benz C-Class and the Audi A4. The market for luxury sedans touched around 18,000 units in 2010 on a growth of around 70 per cent.

“With the all-new Volvo S60, a new dimension is now being revealed – The Naughty Volvo. The aim is for driving pleasure, world-class design and innovative safety to attract more customers to the Volvo brand. The S60 sedan will be available across our seven outlets in the country from this month,” said Mr Paul de Voijs, Managing Director, Volvo Auto India.

Going by Volvo's traditional reputation for safety, the S60 boasts of features such as ‘Pedestrian Detection' with full auto brake, Adaptive Cruise Control and Laser Assisted Automatic Braking for city safety, besides lights with bend with the steering. It also has Lane Departure Warning as an optional feature.

Mr Voijs said that the company is ramping up the capacity for the recently launched XC60 SUV, which has a waiting period stretching to three-four months. It has sold 100 units of the XC60 in the country.

Volvo, which was acquired by Chinese carmaker Geely last year from US-based Ford Motor Co, imports and sells fully built units of the S80 sedan, XC90 and XC60 SUVs in India.

Published on March 10, 2011
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