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The Consumer Complaints Council (CCC) of the Advertising Standards Council of India has upheld complaints against nine out of 14 advertisements in May 2012, and found those against the remaining were unsubstantiated.
Complaints were upheld included ads by Brooke Bond Red Label Natural Care Tea, Tata Sky, Shree Maruti Herbal, Glenmorangie, Alchemist, Nikon Camera, Jake’s Beauty Spa Salon and Academy and Lokmat newspaper.
During May, the CCC also received complaints against five television commercials namely Midas Care’s Clean & Dry Cream, Sprite cold drink, Emami’s Fair & Handsome for Men, Gillette Mach 3 and Extra Strong Axe. However, as these advertisements did not contravene ASCI’s codes or guidelines, the complaints were not upheld.
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