Aditya Birla, Tata Motors, LIC top reputation index: Nielsen study

PTI New Delhi | Updated on March 25, 2013 Published on March 25, 2013

Aditya Birla Group, Tata Motors and LIC have emerged as the top three companies this fiscal, out of 40 leading firms in India, in terms of reputation, according to a study by information and insights provider Nielsen.

According to Nielsen’s Corporate Image Monitor 2012-13, conglomerate ITC ranked fourth while IT majors Infosys and Wipro are tied at the fifth spot in the survey that “has been designed to track the reputation of leading Indian companies and provide actionable insights that help companies build their corporate brand”.

“Aditya Birla Group (ABG) has emerged ‘Best in Class’ across all the six pillars of corporate image,” Nielsen said in a statement.

The six pillars of corporate image comprise product and service quality; vision and leadership; workplace management; financial performance; operating style and social responsibility, it added.

ABG replaced Tata Motors, which had ranked first in the 2011-12 fiscal, at the top spot for this year.

“Tata Motors also shares space with ABG as the ‘Best in Class’ for product and service quality and vision and leadership,” Nielsen said.

In the top ten, Infosys has moved up eight places to number five from last year, ITC has moved up four places and is at number four this year.

Reliance Industries occupied the seventh position, while FMCG major HUL was at eighth and Tata Steel was ranked ninth. LIC (third) and State Bank of India (tenth) are new entrants on the list.

“The movement we see in this year’s list comes largely from the new entrants State Bank of India and Life Insurance Corporation of India — two public sector units that have been included in the survey for the first time,” Nielsen India Executive Director Dinesh Kapoor said.

Their rich heritage coupled with strong financial health as well as the increasing focus on image-building and customer relationship management have pulled them right through to the top ten list for corporate reputation, he added.

The Nielsen Corporate Image Monitor measures the reputation of the 40 leading companies in India across sectors and serves as an important indicator of the strength of the corporate brand. It represents the views of 1,790 people from different walks of life, including policy makers, influence groups, the financial community, investors, corporate peers and the general consumer, across the top seven metros.

According to the survey, 25 per cent of respondents indicated that Tata Motors is the ‘most admired corporate’ in India, followed by Aditya Birla Group (17 per cent), Wipro (17 per cent), Infosys (16 per cent) and ITC (16 per cent), the Nielsen survey said.

Published on March 25, 2013

A letter from the Editor

Dear Readers,

The coronavirus crisis has changed the world completely in the last few months. All of us have been locked into our homes, economic activity has come to a near standstill. Everyone has been impacted.

Including your favourite business and financial newspaper. Our printing and distribution chains have been severely disrupted across the country, leaving readers without access to newspapers. Newspaper delivery agents have also been unable to service their customers because of multiple restrictions.

In these difficult times, we, at BusinessLine have been working continuously every day so that you are informed about all the developments – whether on the pandemic, on policy responses, or the impact on the world of business and finance. Our team has been working round the clock to keep track of developments so that you – the reader – gets accurate information and actionable insights so that you can protect your jobs, businesses, finances and investments.

We are trying our best to ensure the newspaper reaches your hands every day. We have also ensured that even if your paper is not delivered, you can access BusinessLine in the e-paper format – just as it appears in print. Our website and apps too, are updated every minute, so that you can access the information you want anywhere, anytime.

But all this comes at a heavy cost. As you are aware, the lockdowns have wiped out almost all our entire revenue stream. Sustaining our quality journalism has become extremely challenging. That we have managed so far is thanks to your support. I thank all our subscribers – print and digital – for your support.

I appeal to all or readers to help us navigate these challenging times and help sustain one of the truly independent and credible voices in the world of Indian journalism. Doing so is easy. You can help us enormously simply by subscribing to our digital or e-paper editions. We offer several affordable subscription plans for our website, which includes Portfolio, our investment advisory section that offers rich investment advice from our highly qualified, in-house Research Bureau, the only such team in the Indian newspaper industry.

A little help from you can make a huge difference to the cause of quality journalism!

Support Quality Journalism
This article is closed for comments.
Please Email the Editor
You have read 1 out of 3 free articles for this week. For full access, please subscribe and get unlimited access to all sections.