Comments
City-based organic personal care products maker Azafran Innovacions Limited on Wednesday launched a range of organic skin care products priced in the premium range.
The company has invested Rs 20 crore to set up a complete integrated value chain from 'farm to face'. It has developed a dedicated 40- hectare certified organic farm, which includes farming, greenhouses, manufacturing facility and dedicated R&D centre.
"We have also appointed 40 farmers undertaking organic farming to supply the raw material to us. Currently we are utilising the farm to its full capacity," said Aditi Vyas, director & founder of the company.
The company makes organic cosmetics for hair, face and body. Presently the company has a product portfolio of 25 items which is likely to go up to 40 by this year -end.
Azafran plans to launch an organic anti-aging face cream next month, informed Vyas on the sidelines of the launch here.
It grows most of its raw material plants like eucalyptus, lemon grass, sunflower among others. The facility, located near Sanand has been approved by USDA, Ecocert for its organic farm-land.
By this month end, the company will supply its products to 30 stores nationally with focus on Metros and big cities. By December it plans to increase its reach to 100 cities nationally.
The products are priced in the premium segment at Rs 200-700 per 50 grams. Besides the large retail stores, the products are also available online through e-retailing players Amazon and Flipkart.
Comments
COMMENT NOW
Comments
Comments have to be in English, and in full sentences. They cannot be abusive or personal. Please abide by our community guidelines for posting your comments.
We have migrated to a new commenting platform. If you are already a registered user of TheHindu Businessline and logged in, you may continue to engage with our articles. If you do not have an account please register and login to post comments. Users can access their older comments by logging into their accounts on Vuukle.