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Bollywood actor Ajay Devgn is the new face for Dabur’s digestive brand Hajmola. He will feature in a new ad campaign, directed by Pradeep Sarkar, to be launched this month. Dabur India claims that nearly 2.6 crore Hajmola tablets are consumed in India daily.
The company’s Head-Digestives, Ajay Parihar, said, “We will also be initiating a high-visibility drive across key markets, besides sampling Hajmola variants across eating joints in various cities, driving the brand’s fun and digestion connect.” As part of the initiative, Hajmola had earlier collaborated with several street food outlets, where customers were served the digestive to promote its post-meal connect, the company said in a statement.
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