Amazon partners KOTRA Bengaluru to bring Korean beauty brands to India

| Updated on: Jan 09, 2018

(FILES) This file photo taken on September 5, 2012 shows the Amazon logo projected onto a screen at a press conference in Santa Monica, California. Amazon has dropped its appeal of a US regulator's order and will pay refunds up to $70 million for app purchases by children on its tablet computers, officials said on April 4, 2017. The Federal Trade Commission announced it filed a joint request with Amazon to withdraw a court challenge to an order from last year, which was similar to actions taken against Apple and Google for failing to get parental authorization for purchases made by minors in their respective app stores. / AFP PHOTO / GETTY IMAGES NORTH AMERICA / DAVID MCNEW

Responding to the growing demand for Korean beauty products, has partnered with KOTRA (Korea Trade Investment Promotion Agency) Bengaluru to offer customers access to leading Korean beauty brands.

Facial masks, cleansing creams, skin care and lip care range, and makeup items from popular Korean brands such as, FaceShop, Dermal, The Beauty Co Seoul, It’S SKIN, Coony, Mirabelle and Swanicoco, targeted at the 16-35 age group, will be exclusively available at an average price of ₹400-700.

“Korean Beauty products are steadily gaining popularity across the world. The natural ingredients used in these products have a strong global following, and we are thrilled to offer this array to our Indian customers through our tie-up,” said Richa Gupta, Category Lead, Beauty, Amazon India.

The e-tailer forayed into the beauty category in October 2013, which has been growing at 100 per cent year-on-year, and currently offers a selection of 20 lakh products from 19,000 brands from daily essentials to makeup, face care, hair care, skin care and fragrances. “Beauty is among our top five categories in terms of number of units ordered and in new customer acquisition” she said.

“The global cosmetics market is expected to garner $450 billion by 2025 by when India will have 5 per cent market share in the global beauty pie” said Shubham Anand, Head Retail-CPG Practice, RedSeer.

The online market has seen rapid growth in the last 3-4 years, with over 50 per cent of the demand for cosmetics coming from tier II and III cities with horizontal players such as Flipkart and Amazon adding beauty as a key category, and vertical players like Nykaa and Purplle vying for a significant chunk of the online cosmetics pie.

Published on December 14, 2017
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