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Lifestyle brand American Swan has partnered with Indian Premier League team Pune Warriors as their official lifestyle clothing partner for this season. This association will be promoted by both partners through their digital properties, their official site and social media channels.
Anurag Rajpal, Director and CEO, American Swan said, “Cricket, and in specific the IPL format, resonates with cricket-enthusiastic Indians, especially the youth. One of the biggest positives of the IPL format is that it gives budding talent a chance to rub shoulders with the veterans of the game and prove their mettle. The Pune Warriors India team has a line-up of players who are youth icons and have proven the strength of their spirit on the field and off it.”
The American Swan brand has seen a positive response from end-users and the sales that the brand has witnessed from its own portal as well as through aggregators such as Jabong, Myntra, Yebhi, Flipkart, Snapdeal and Homeshop18 is encouraging.
As part of its social and digital marketing campaign, American Swan will leverage the Pune Warriors association to create engagement and social buzz.
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