Comments
With summer setting in, India's largest dairy brand Amul has launched an Irish drink mocktail with a blend of flavours of rich milk cream, coffee, chocolate, hazelnut and caramel. With young consumers looking for options beyond carbonated beverages and sugared juices to quench the summer thirst, Amul on Saturday launched Amul Irish Drink mocktail. The 200 ml can is priced at Rs 40.
"Coming from the house of Amul, this Irish drink is bound to disrupt the beverage category and become the new high of 2018," said R S Sodhi, Managing Director of Gujarat Cooperative Milk Marketing Federation (GCMMF) Ltd, which sells Amul. This first-of-its-kind mocktail from Amul is made to provide young consumers an international experience. Amul Irish Drink has the finest blend of flavours i.e rich milk cream, coffee, chocolate, hazelnut and caramel, thereby, "making it heavenly delicious and bound to give a true Irish experience. The Irish drink is inspired from the famous Irish coffee having its origins in Ireland, thus, making this mocktail as exciting as it could get," said Sodhi.
The addition of a new beverage category makes the Amul range of milk beverages among the largest and fastest growing categories in the beverage market. On Saturday, Amul also launched two variants of flavoured milk, namely, Haldi Doodh and Kadhai Doodh, which are positioned as healthy, tasty drinks for a 'fast-paced stressful life'.
Haldi Doodh is celebrated globally and famously called “Turmeric latte”. Amul Haldi Doodh is a combination of haldi and milk, with the added flavours of kesar-badam. Amul Kadhai Doodh is an all-natural drink with milk as the key content, with no added flavours/ preservatives. The natural caramel flavour comes from cooking the milk before it is packed for a long shelf life under ambient conditions. The 200 ml cans are priced at Rs 30 each. The products have been launched across the country simultaneously.
Currently, Amul markets a range of milk beverages under the brand name Kool and cultured milk drinks like lassi and buttermilk. The 'Kool' portfolio comprises 35 flavours and variants of flavoured milk such as Kesar, Rose, Elaichi, Badam, milk Shakes of Vanilla, Mango, Strawberry, Badam flavours, besides Kool Cafe, Kool Koko, Amul PRO Chocolate drink, Memory Milk, Smoothies, whey-based drink Stamina. The lassi is available in two flavours.
Comments
COMMENT NOW
Comments
Comments have to be in English, and in full sentences. They cannot be abusive or personal. Please abide by our community guidelines for posting your comments.
We have migrated to a new commenting platform. If you are already a registered user of TheHindu Businessline and logged in, you may continue to engage with our articles. If you do not have an account please register and login to post comments. Users can access their older comments by logging into their accounts on Vuukle.