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Amul marketer GCMMF forays into branded edible oils segment

Rutam Vora Ahmedabad | Updated on July 09, 2020 Published on July 09, 2020

RS Sodhi, Managing Director, Gujarat Cooperative Milk Marketing Federation

Launches ‘Janmay’ brand of five variants of edible oils for Gujarat market

Dairy and food products major, Gujarat Cooperative Milk Marketing Federation (GCMMF) which sells dairy products under Amul brand, on Thursday announced its foray into edible oil segment with the launch of ‘Janmay’ brand of consumer packs of edible oils.

The dairy major has launched five variants including farm fresh cottonseed oil, soyabean oil, groundnut oil, sunflower oil and mustard oil in 1 ltr pouch, 5 ltr jar and 15 kg tin pack. Initially, it will be available in Gujarat and Rajasthan markets through Amul parlours and retail counters.

RS Sodhi, MD, GCMMF on Thursday informed that “The launch of ‘Janmay’ range of edible oils in Gujarat is to provide remunerative price to edible oilseeds growers in Banaskantha in North Gujarat and South Gujarat. Our country is highly dependent on imported oils with around 65 per cent of oils consumed is imported as trend is skewed towards refined oils. Indigenous oils such as Groundnut oil, Mustard oil contribute around 25 per cent of total oil consumption in India.” Janmay means “newly born” or “fresh” he added.

The dairy major observed that the demand for branded and packed oil shot up during the pandemic and decided to launch its own brand of edible oils. Janmay oil products are being packed at new and modern plant near Panalpur, North Gujarat.

Sodhi also stated that the 3.6 million milk producers of GCMMF are also farmers and some of whom cultivate oil seeds such as Groundnut, Cottonseed, Mustard etc in Gujarat. This is to provida stable and remunerative price to edible oilseed growers of Gujarat.

It is important to note that India had liberalised edible oil imports despite having 90 per cent+ self-sufficiency in 1990’s at cost of domestic producers. Because of such policy, today India is the world’s largest importer of edible oils spending around ₹75,000 crore annually on foreign exchange on imports, Sodhi stated.

Launch of Janmay oils is aimed at serving both the raw material suppliers in GCMMF’s case, our 3.6 million farmer owners and millions of consumers in an equal measure through value for many and value for money based business philosophy.

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Published on July 09, 2020
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