Amway India has launched a new Be Bright range under its beauty brand Attitude.

Priced at Rs 315 and upward, the range includes five products —Face Wash, Face Scrub, Face Masque, Day Cream and Night Cream. The product is targeted at the youth.

Sujay Bose, Vice-President (South), Amway India, said the direct selling FMCG company is bullish on the India market for the Attitude range of products. Attitude Whitening Cream accounts for 21 per cent of the brand's turnover. The new Be Bright range could double the contribution of this sub-range of the Attitude brand in the next 12 months, he said.