Anchor Electricals, A Panasonic Group Company, today announced the launch of 50 new products in its LED lighting solutions segment, thereby expanding the range of a strong portfolio of products introduced last year.

At a meeting attended by senior management of the company’s lighting business here today, it announced the expansion of its commercial luminaries basket with 50 additional products covering LED Bulbs, Spot Lights, Down Lights, Panel Lights and LED Battens. Last year the company had unveiled an assortment of 276 professional LED products along with a range of commercial luminaries.

The new range have been aesthetically designed and comes equipped with specially designed heat sink, anti-glare diffuser and separate energy-efficient electronic drivers, thereby offering a long service life, unique structural design and safety of operation.

Ashok Gangar, Director, Sales and Marketing, Anchor Electricals, in a statement said, “Aligned with the Panasonic’s objective of serving the needs of individuals in every space, the new range offers optimum value for money to the end-users and takes the experience to another level, with innovation and price-point affordable by majority of Indians.

Yoshiyuki Kato, Director, Lighting, Anchor Electricals, said, “Anchor is committed to catering to the operational needs of the entire socioeconomic spectrum and the new LED line-up focuses on offering optimum value for money to the buyer in terms of bottom-up innovation.”

Established in 1963 and headquartered in Mumbai, Anchor Electricals, became a subsidiary of Panasonic Electric Works (now Panasonic Corporation) in 2007. It is one of the largest domestic manufacturers of electrical construction materials with 4 manufacturing locations.

Anchor also organised a workshop on LED lighting here for its trade partners to focus on the features of Panasonic LED.

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