The HP brand premium copier paper will now be manufactured in Rajahmundry, in coastal Andhra Pradesh for the Indian market. So far, it is being imported.  

The Andhra Pradesh Paper Mills Limited, a group company of International Paper will manufacture it using Colorlok technology.

International Paper has invested around Rs 100 cr in this project to manufacture the branded copier paper and market it in different states through its distribution channels.

The company has installed a new sheeter machine at its mill. This allows the firm to manufacture HP Everyday Papers, product line of premium papers in India. It intends to start commercial manufacture in India from November 2013.

International Paper has an exclusive global partnership with HP to manufacture their copier range since 1996.

Globally, International Paper manufactures and markets nearly 3 lakh tonnes of HP copier paper annually. The new capabilities in India will target gaining significant share in the domestic premium copier market. Currently International Paper markets HP copier range in over 52 countries through its worldwide production capabilities.

Rampraveen Swaminathan, Managing Director & Chief Executive Officer of AP Paper Mills said “The new product line will strengthen IP’s position in the Indian paper market and is another step in expanding our market presence”.

Matt Nuth, Global Business Manager, HP Everyday Papers, HP said “We look forward to IP growing the HP branded copier presence in India as it has done successfully in other markets worldwide”.

The company will manufacture the new products on HP qualified machines with trained employees, ensuring that HP Everyday Papers meet the quality standards and specifications. It will source the raw material from local markets, primarily from its industry leading farm forestry program spread across 1.5 lakh hectares.

Globally, the cut size market is approximately 15 million tonnes and in India is over 6 lakh tonnes.

Somasekhar.m@thehindu.co.in

 

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