The India operations of leading global communication consultancy APCO Worldwide on Wednesday announced a strategic partnership with the Ahmedabad-based Aakriti Promotions & Media Ltd, a leading advertising agency, focused on developing a comprehensive communication offer in the country.

APCO and Aakriti had partnered to deliver the integrated communication campaign for the Vibrant Gujarat 2011 Summit, which achieved global and regional recognition, according to a release here.

The summit attracted the participation of more than 200 trade associations and trade delegations from 101 countries and investment announcements valued at more than $460 billion were made. APCO was the official relationship partner for the 2011 summit and has been retained for the next summit scheduled for January 2013.

Commenting on APCO's first such partnership in India, Mr Philippe Maze-Sencier, Executive Director of APCO Worldwide for India, West Asia and Africa, said this partnership integrates APCO and Aakriti's services to provide a 360-degree communication service to the present and future clients.

Mr Pankaj Mudholkar, Aakriti's Managing Director, said APCO's strategic communication record together with Aakriti's expertise in advertising activities will enable the partnership to deliver the best service in the industry.

Aakriti's clients include top corporates like the Adanis, besides Cera, Sai infosystems and Gujarat Gas Company Ltd in Ahmedabad, Transstadia in Mumbai, and Alpha G Corp in Delhi.

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