Leading textile manufacturer Arvind Ltd has entered the e-commerce segment with NNNOW.com. 

It plans to focus on experiential aspect of shopping thus eliminating several customer related issues, while the company claims that NNNOW.com is the first omni-channel fashion portal.

NNNOW.com will integrate online and in-store shopping experiences, through the variety of services it offers. Customers will be able to short-list the items they want online, have the option of home delivery and immediate return, all within 4-6 hours of placing the order.

Apart from promising quicker delivery and efficient warehousing infrastructure, customers will have the option of selecting from several brands, the company said in a statement.

Kulin Lalbhai, Executive Director of Arvind Ltd said “Arvind is home to a host of giant international fashion and beauty brands like Gap, Calvin Klein, Gant, Nautica, Aeropostale, US Polo, The Children’s Place and Sephora amongst others and we are curating fashion stories and content to instil conversation with the consumers online.”

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