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Asian Paints has unveiled its new brand identity and logo reflecting a more meaningful and personalised engagement.
The company also launched the first branded home painting service under the brand name ‘Asian Paints Home Solutions’ and the colour inspiration concept store.
Amit Syngle, Vice-President, Sales and Marketing, Asian Paints, said: “The change in our brand identity signifies our intent to establish a deeper connect with our customers. Our new logo conveys those elements with the flowing ribbon formation that creates the AP design.’’'
The new logo was unveiled by actress Soha Ali Khan. The new identity and logo is expected to be rolled out at 5,277 retail stores next month.
amritanair.ghaswalla@thehindu.co.in
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