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With rising instances of non-communicable diseases and health-conscious customers, food start-up AwesomeChef is seeing huge potential for its do-it-yourself (DIY) Nutribowl health meal kits.
The meal kits do not contain processed food, rice or wheat. They contain fresh ingredients measured for one person along with the recipe. All you need to do is follow the instructions and cook the meal.
Anjali Anand, co-founder of AwesomeChef, said the company plans to rope in gym instructors, trainers and nutritionists to popularise the product.
The Nutribowl team works with nutritionists to come up with menus and exact measurements for a person, and delivers it the next day. The menu consists of soups, curries and stir-fried food using vegetables, meat, nuts, berries, butter, ghee, coconut and olive oil. “They do not take more than 20 minutes to cook,” Anand said.
Currently Nutribowl is available in week and two-week options for lunch or dinner. It is priced at ₹1,800 per week. There are monthly menus in the pipeline as well.
The company is also planning DIY meal kits for kids during the summer vacation. “We are also working on products that can be picked off the shelves in supermarkets,” Anand said.
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