Companies

BharatBenz crosses 50,000-truck mark on Indian roads

V Rishi Kumar Hyderabad | Updated on January 12, 2018 Published on June 07, 2017

BharatBenz has achieved a major milestone with the handover of its 50,000th truck within five years of its operations. The company described this as an unprecedented ramp-up in the Indian commercial vehicle industry. The vehicle, a 4928 TT tractor from the all-new BharatBenz heavy-duty range, was handed over here in Hyderabad.

Erich Nesselhauf, Managing Director and CEO, Daimler India Commercial Vehicles, said: “50,000 truck sales in less than five years-no other new market entrant in India has achieved this before. BharatBenz is today firmly established in the world’s toughest CV market and will continue to push the industry limits in terms of safety features, environmental friendliness and fuel economy.”

The BharatBenz brand is customer-tailored for the Indian market and its demanding customer requirements by Daimler AG, the world’s leading CV manufacturer.

First unveiled in February 2011, it celebrated its market launch in September 2012. Soon featuring a full-fledged product portfolio in the medium- and heavy-duty segments, the brand crossed the first major milestone of 10,000 units in April 2014 and has further accelerated its growth from there.

With the refresh of the medium-duty range in 2016 and the all-new heavy-duty range in 2017, BharatBenz updated its entire truck portfolio within a short span to give customers even more value for their money.

BharatBenz products are sold and serviced through a pan-Indian network of more than 130 touchpoints. They are being expanded to tier-2 and tier-3 cities. 

Published on June 07, 2017
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