Bharathi Cement launches ‘BharathiUltraFast’ in Karnataka market

Vicat Group’s Bharathi Cement has launched the ‘BharathiUltraFast’ cement brand in the Karnataka market. The France-based Vicat, which entered India about a decade ago as the sixth cement multinational, now has two cement companies – Bharathi Cement and Kalburgi Cement – having a capacity of 7.75 million tonnes per annum (MTPA). The company also has an aggregate business of polypropylene sack units, two CPPs with 60 MW and one WHRS of 8.4 MW.

BharathiUltraFast is a multi-purpose green cement, offering the complete package of benefits of standard OPC 53 cement. “For the new product launch, Bharathi Cement plans to tap the strong network of about 3,300 dealers and 10,000 sub-dealers across all the South Indian states,” said M Ravinder Reddy, Director Marketing, Bharathi Cement.

In the last eight years, the company has expanded to other states and now has a presence in eight states - Andhra Pradesh, Telangana, Goa, Karnataka, Kerala, Maharashtra, Pondicherry and Tamil Nadu.

According to Anoop Kumar Saxena, Chief Executive Officer, Vicat India, in April 2010, Vicat Group acquired 51 per cent stake in Hyderabad-based Bharathi Cement Corporation (originally Bharathi Cement), having a 5 MTPA cement plant in Kadapa district of Andhra Pradesh. Vicat also owns another cement unit in Karnataka having 2.75 MTPA capacity.

The company has invested in building a robust back-end rail and road transport system, ensuring the delivery of its cement within 24 hours of placing an order.