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BMB India, a 50:50 joint venture between Trevor Beattie's BMB and Madison World has won the advertising account for the gourmet retail company Godrej Nature's Basket. In a press release, Ms Prabha Prabhu, CEO, BMB India, said “It was a multi-agency pitch. It is great to be part of the Godrej Group. This is the first pitch that my expat Executive Creative Director Pat Burns has worked on. The campaign will soon be released.”
Godrej Nature's Basket started with one store in Mumbai. Today the chain has 13 stores in Mumbai, Delhi and Pune.
In the recent past, the agency has won accounts such as Leela Kempinski Gurgaon, Della Adventure, Adventure Park in Lonavala, She Comfort Sanitary pads, Aakriti Realty and the new channels launched by Sri Adhikari Brothers – Dhabangg, Dhamaal, Dhamakaa.
BMB India is the advertising unit of Madison World, a diversified communications group with 22 units across nine specialised functions of advertising, media, PR, out-of-home, rural, retail, entertainment, mobile, events and sports. _ Our Bureau
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