BMW Motorrad, motorcycle brand of the German luxury car maker BMW, has announced that it is getting ready to sell its super bikes in India through its dealership network.

Earlier, it was operating with importers who had sales outlets in Mumbai and New Delhi.

BMW Motorrad, which has tied up with TVS Motor Company for manufacture of sub-500 cc bikes, has commenced its operations by naming the head of its motorcycle operations in India as also its dealership plans.

Shivapada Ray has been appointed as the head of BMW Motorrad in India.

The company is in the process of setting up the team and dealer network in India. In the initial phase, BMW Motorrad will set up dealerships in Ahmedabad, Bengaluru, Mumbai and Pune, according to a company statement.

“BMW Motorrad has already become the most anticipated and exhilarating brand to enter India. We see a tremendous potential in this country and we are pleased to introduce BMW Motorrad as a part of the Indian subsidiary of BMW Group,” said DimitrisRaptis, Head of Region Asia, China, Pacific, South Africa, BMW Motorrad.

The company sells premium motorcycles across segments -- sports, tour, roadster, heritage and adventure. Its dealerships in India will display premium bikes in the category of 1000 cc -1600 cc, which will be available as completely built-up units (CBU).

These bikes are priced between ₹14.90 lakh and ₹28.50 lakh (ex-showroom, New Delhi).

However, the company has not disclosed any details about the launch of sub-500 cc bikes being manufactured and exported out of TVS Motor’s production unit in Hosur.

The TVS factory has already started producing G 310 R bikes, which are being sold in some overseas markets by BMW.

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