Brandscapes looks to grow with ‘Winning Insights'

| | Updated on: May 04, 2011

Brandscapes Worldwide, founded in 2005, has evolved from a data analytics firm to a full-fledged marketing consultancy. Reflecting the change, the company has adopted a new protocol reflecting its core promise of delivering ‘Winning Insights.'

The new ‘system' will be delivered through a suite of consulting practices across data mining, marketing science, dashboards, strategy maps and global market research, according to the company.

Speaking to Business Line , Mr Pranesh Misra, CMD, Brandscapes Worldwide, said, “Clients are not interested in data mining or research alone, but are keen on growth. Our job is to integrate all our offerings to deliver profitable growth for clients. We've defined a process for each of the practices. And in each area, we've developed some specialised tools to accelerate the process of generating winning insights.”

The consultancy, which claims to work for clients in over 40 countries, is looking to expand from its current size of 86 employees in four countries, to touch a headcount of 450 people in three years. A majority of these employees would be based in India, but will handle work in multiple markets. Broadly, they could be split as the analytics team, and the consulting and market research teams, informed Mr Misra.

“While the split is almost equal between the two broad functions, I expect that as the number grows, the analytics pool would get larger,” he added.

In the year ending March 2010, 90per cent of Brandscapes' business came from outside India. This number would change to 75 per cent for international business with the Indian business growing, noted Misra.

“Our brand strategy and marketing consulting initiatives would largely be from India, as that requires a rooted understanding of the market. We would perhaps look at going to other Asian markets thereafter. The data analytics business comes in from across the world, for several markets,” explained the CMD.

Businesses have been split as verticals for better focus within Brandscapes. The fastest growing categories have been banking and finance, consumer goods and services (FMCG and durables), healthcare (pharma, OTC and healthcare).

Published on May 04, 2011

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