Home-grown quick service restaurant Burger Singh, owned by Tipping Mr Pink, is looking to raise fresh round of funds of about $3-4 million as the company looks to expand the chain further. The start-up, which started in 2014, claims to have managed to triple its revenues. It currently has seven outlets running largely in the Delhi-NCR region.

The company, in October 2015 had raised about ₹2.2 crore, as Series-A fund from some marquee angel investors.

Kabir Jeet Singh, Founder and CEO of Burger Singh, said, “We will look to now raise $3-4 million in the institutional round of funds as we are focusing on expanding our chain in regions that includes Jaipur, Chandigarh, as well parts of Punjab. We also want to expand to cities such as Bengaluru and Mysuru. We hope we can raise these funds within the next six months.”

The company is already in the process of ramping up its outlet count to about 15 by the next quarter. “We are focusing on opening smaller-sized outlets. Currently, nearly 46 per cent of our revenue comes from home delivery orders. We are focusing on a business model that ensures that we run our operations at the store level very efficiently,” Singh told BusinessLine .

Brand building

But, the start-up is also looking to open one large-format experiential outlet modelled on the sit-down restaurant concept as a brand-building exercise.

“Our long-term view is to have 75 outlets in the next 3-5 years. We will focus on select regions such as Delhi-NCR and other nearby cities besides Bangalore region, for now.” So a city like Delhi alone could see opening of about 20-30 Burger Singh outlets. In the past two years, nearly all the leading international burger chains have forayed into India hoping to grow the burger segment, which currently constitutes only about 2 per cent of the overall organised food and beverage market. It is witnessing a growth of 25 per cent year-on-year.

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