Casio ropes in Chitrangada Singh as brand ambassador

Our Bureau Mumbai | Updated on April 30, 2014 Published on April 30, 2014

Casio India Ltd, a wholly-owned subsidiary of Japanese electronic company Casio, has appointed Bollywood actor Chitrangada Singh as brand ambassador for its newly launched collection of women’s watches.

The new collection - Sheen – is priced between Rs 8,000 and 17,000 and is available at major multi-brand stores and Casio stores, the company said in a statement.

“We sincerely feel that with Chitrangada on board, we can reach out to all young girls looking for versatile watches for office, parties, social functions and everyday wear,” said Kulbhushan Seth, Vice-President of Casio India.

Sheen watches are designed exclusively for women and are made with Swarovski elements.

Published on April 30, 2014
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